The main thing we need to understand before jumping into paid advertising (especially search advertising) is how it all works – more specifically, how keywords work. Google’s AdWords tool is a great resource for discovering keywords in your industry.
How it works
Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. There are several simple things we can do to make sure we are getting the most bang for our buck.
How Long Tail Keywords Work
Know the Territory
To start with, you should understand some of the major types of paid advertising.
Google AdWords are an obvious choice for many businesses. They offer display and text ads in association with highly targeted keywords. AdWords are a clear choice for any campaign.
Have Your Tracking Ready
The beautiful thing about online advertising is that you get the opportunity to track everything. Google Analytics .
These options allow you to create a customized URL for each ad that will help you see overall performance for all of your advertising. Using Google Analytics in this way will give you a single dashboard for comparing all of your advertising campaigns.nte.
Create a Landing Page
his means that you can continue the message that you started with your ads, which creates a cohesive experience.
When you combine this strategy with easy funnel-tracking tools, you quickly can gain a lot of information about how to reach and sell to your new visitors. In some cases, you can create a single landing page for an entire ad campaign. In other cases, you may want to create a specific landing page for each keyword that you purchase.